The ‘People’ centered training track will offer an opportunity to explore how analysis can inform evidence based practice and will provide skills for adopting integrated approaches.
Deirdre O’Reilly from Highways England will join together with Tanya Fosdick to expand on how data analysis can facilitate good intervention design, using all available data and primary and secondary research. Deirdre will explain how Highways England is using behavioural insight as a multidisciplinary approach and how this can be applied in practice. The training track will provide a starting point for developing skills in designing social marketing interventions, evaluating such schemes, and the use of behavioural change models and techniques. It will also point to where these skills can be further developed.