Dr Rachel Aldred
December 31, 2018

Nicola Wass

Nicola Wass is the CEO of So-Mo, a behavioural insights company with clients ranging from; the W.H.O. local authorities and national government.  She is an acknowledged thought-leader and advocates that ‘NUDGING’ should become an integral part of the Road Safety toolkit.   Her campaign work has featured on: Good Morning Britain, BBC Radio 4, the Wright Stuff and the One Show. The DfT, recently acknowledged the 20mph campaign So-Mo delivered in Liverpool, as an exemplar of best practice.